Epic Games announced its new online store pioneering an 88/12% revenue split in favor of developers. The store will launch soon with a hand-curated set of games on PC and Mac, and will open up more broadly to additional games and other open platforms throughout 2019.
The Epic Games store is open to games developed with any game engine, and the first releases span Unreal, Unity and other engines. For games made with Unreal Engine, Epic will waive all engine royalties on revenue generated through the store.
A unique feature of the Epic Games store is the Support-A-Creator program that connects developers with over 10,000 creators, such as YouTube video makers and Twitch streamers. The Support-A-Creator program rewards creators for bringing exposure to game developers. For more details on the program, visit https://www.epicgames.com/fortnite/en-US/news/support-a-creator-faq
“As a developer ourselves, we have always wanted a platform with great economics that connects us directly with our players,” said Epic Games founder and CEO, Tim Sweeney. “Thanks to the success of Fortnite, we now have this and are ready to share it with other developers.”
More details on upcoming game releases will be revealed at The Game Awards this Thursday, December 6th. Stay tuned to epicgames.com for more information.
Announcing the Epic Games Store
On Epic’s Blog, CEO Tim Sweeney wrote the following post: For the past five years, we’ve been building tools enabling Epic to bring our games directly to players. We built the Epic Games launcher on PC and Mac featuring Fortnite and Unreal Engine; we built a worldwide digital commerce ecosystem supporting dozens of payment methods; and we gained great economies of scale thanks to Fortnite’s growth.
As developers ourselves, we wanted two things: a store with fair economics, and a direct relationship with players. And we’ve heard that many of you want this too!
Soon we’ll launch the Epic Games store, and begin a long journey to advance the cause of all developers. The store will launch with a hand-curated set of games on PC and Mac, then it will open up more broadly to other games and to Android and other open platforms throughout 2019.
The Epic Games store will operate on the following principles:
All Developers Earn 88%
Developers receive 88% of revenue. There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%.
Epic’s revenue percentages based on various storefronts.
Have a Direct Relationship With Players
People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center. You’ll also be able to reach your players through email, if they choose to share it.
Connect with Creators
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.
Developers Control Their Game Pages
As a developer, you control your game page and your newsfeed. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results.
All Engines Are Welcome
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.
When You Succeed, We Succeed
We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!