GameFly’s Israeli Group Adds to EA’s Focus on Advanced Technologies

Electronic Arts Inc. announced it has acquired the cloud gaming technology assets and personnel of a wholly owned subsidiary of GameFly, Inc. Based in Israel, the acquired technology and team members deepen EA’s capabilities and expertise in cloud gaming, and enable the company to continue exploring new ways for players to access and experience games from any device.

“We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

“Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere,” said Ken Moss, Chief Technology Officer of Electronic Arts. “We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

Cloud gaming opens up new possibilities to expand the reach of games by streaming high-quality entertainment to more players, on more devices, in more geographic regions of the world. With this acquisition, EA is adding to its strategic focus on advanced technologies that will give players more freedom to access the games they want, and enable the delivery of next-generation experiences at scale.

The team based in Caesarea, Israel, will join EA’s functional teams, including the central technology organization that is responsible for developing and operating the cutting-edge platform that powers EA’s leading games and services.

The acquisition closed in May 2018.