Adobe has acquired Mixamo for an undisclosed amount. Mixamo is a San-Francisco based 3D Animation software company that enables designers to create and customize a broad range of high quality 3D characters and animations. Incorporating 3D into creative work delivers better output options for interactive websites, game content, video and 3D printing.
Designers are currently using Photoshop to produce a wide variety of 3D outputs. This acquisition will enable Adobe to increase what designers can do with Photoshop and 3D content while making it easier for more people to take advantage of those benefits, such as:
- Assets that can be easily re-used and customized in 3D
- Flexibility in making changes to lighting, environment, perspective and materials
- Ability to generate more realistic scenes with life-like lighting, reflections and shadows
- Greater output options in both still and motion
- Ability to create realistic packaging, product concepts and prototypes before manufacturing
Adobe plans to integrate Mixamo’s technology into Photoshop to empower designers to create, customize, manipulate, rig and animate 3D content, as well as to take advantage of high quality, turnkey stock characters that can be easily pulled into projects. Here is a video that highlights the Photoshop-to-Mixamo integration and shows how developers can use Photoshop to composite a rigged and animated character from Mixamo onto an image:
The announcement was made through Adobe’s blog: Unlocking The Power of 3D for The Creative Community – Adobe Acquires Mixamo
GRB Insight: This is a smart move by Adobe and Mixamo. It gives Adobe a clear path to transition Photoshop into 3D and it also gives Mixamo a much needed home. I’ve been a fan of Mixamo from the time Stefano Corazza, the company’s CEO, was first starting the company. Over the years the company has worked to make 3D character animation easy to create for developers and consumers. The truth is that at one end consumers still require some hand-holding, and at the other end developers still prefer to create their own character animations, making it a fine line between those two where Mixamo has sat since its launch. Adobe has tried over the years to build out their 3D offering and have not been able to gain a foothold, but having Mixamo’s products and technology could finally be the right combination. As for Mixamo, having Adobe behind them now with the Photoshop integration makes this a great acquisition for Adobe and we look forward to seeing how they evolve the products and technology.