Open Gaming Alliance to Release Market Report in Late March
The Open Gaming Alliance (OGA), a non-profit association focused on the games industry business, announced plans to unveil its seventh annual research report at the end of March. This report, prepared for the OGA by market research firm DFC Intelligence, covers the 2014 year end and forecasts all major aspects of the PC gaming industry worldwide through 2018.
Based on preliminary estimates, the market is expected to grow from $26 billion in 2014 to $35 billion by 2018. This represents a slightly more bullish forecast than last year.
“Much of the growth is driven by pure demographics. We continue to identify a core group of consumers for whom playing on the PC is a major pastime,” said DFC analyst David Cole. “This is, in fact, a fairly new demographic that skews highly male and is only increasing in buying power.”
For the first time the report will present an analysis of the impact on hardware spending, as well as delve into issues like the impact of games as a competitive spectator sport (esports).
“In past years much of the growth in PC games has been due to adoption of the platform in Asia. Now we are estimating a potential 86 million PC gamers outside Asia that we have targeted as market growth drivers,” continued Cole. “These are the consumers that are driving spending not just on software, but also on PC hardware, as they buy expensive equipment to play, view and record games.”
2014 marks another historic year for PC gaming, in terms of growth. Powerhouse freemium games such asLeague of Legends, and World of Tanks continue to be key indicators for the health of PC gaming.
OGA board member and Research Subcommittee chair, Matt Ployhar attributes the growth accordingly, “The recipe that keeps PC gaming on top is simple: the platform is accessible to all markets, and especially so with the free-to-play and freemium content; the hardware continues to evolve with gamers’ lifestyles, offering more choice and freedom; and, due to the ubiquity of PC’s globally, it’s easier to share, communicate and be more sociable with friends and family. These same factors, in part, also help explain the meteoric rise of eSports.”
Ployhar and OGA president Drew Johnston will be on-site this week at the Game Developers Conference to meet with press, members and potential sponsors who wish to learn more about the association’s research and other initiatives. Additional information is available at https://opengamingalliance.org/.
About the Open Gaming Alliance (OGA):
The Open Gaming Alliance is a non-profit association focused on the games industry business. From development and game play, to platform innovation and business opportunities, the OGA and its member companies support growth, leadership and opportunities for the games industry.
About DFC Intelligence:
DFC Intelligence is a strategic market research and consulting firm focused on interactive entertainment and the emerging video game, online game, interactive entertainment and portable game markets. Since 1995, DFC has published in-depth strategic market reports and subscription-based research services. DFC research is used by more than 300 leading companies in over 30 countries worldwide.