Mobile monetization company Fuse Powered has acquired Corona Labs, the maker of Corona SDK, a leading mobile app development platform based in Palo Alto, CA.  With this acquisition, Fuse adds a world-class technology platform and engineering team along with the opportunity to deliver its market leading IAP and ad monetization solution to Corona’s vast publisher community.

Combined, the companies achieve significant scale, reaching more than 200 million monthly active users with a powerful combined platform supporting more than 10,000 mobile game and app publishers worldwide. Together they provide mobile publishers with the first available one-stop solution in the market, with integrated tools to develop world-class mobile games and apps and the instrumentation to allow publishers to manage and monetize their audiences. The acquisition also accelerates Fuse’s agenda of bringing its next generation of mobile monetization products to the market and significantly expands the company’s existing presence in San Francisco and Silicon Valley. The entire Corona team is joining Fuse and will continue to develop and support the Corona platform and products.

“Corona helps publishers make great games. Fuse helps publishers understand their audiences and make more money in their games. In our industry today, it’s critical to have a smart monetization strategy built in with an intuitive, market-leading toolset and telemetry,” said Jon Walsh, CEO of Fuse Powered.  “I’m thrilled to have Walter and his incredible team combine forces with Fuse to extend our vision of providing an integrated platform that allows mobile publishers to be more successful with less hassle.”

“Over the past 5 years we’ve built a very strong development platform and community. In Fuse, we’ve found another company with the same vision to help mobile publishers make more successful games more easily,” said Walter Luh, CEO of Corona Labs. “We will continue to build on the world-class Corona platform, and now our developers will also have amazing monetization and publishing tools at their disposal, with even more to come.”

About Fuse Powered

Fuse Powered (http://www.fusepowered.com) helps mobile app publishers make more money everyday with AdRally, a robust ad mediation solution and FuseBoxx, an integrated analytics and publishing tool that optimizes both advertising and IAP revenue. AdRally is the most advanced ad mediation solution on the market that integrates Fuse’s custom audience segmentation capabilities to serve the right ad to the right user at the right time, worldwide, allowing publishers unprecedented control over where and when to run ads, and who sees them. With more than 400 million installs, Fuse has partnered with some of the world’s leading mobile app publishers to acquire, retain and monetize users on iOS and Android. Fuse Powered is a venture backed, privately held company headquartered in Toronto, Canada with offices in San Francisco, CA and London, UK.

About Corona Labs

Corona Labs (http://www.coronalabs.com) enables everyone to build top mobile apps 10x faster with its award-winning Corona platform. Corona products are used by developers from all backgrounds and experience levels, ranging from indies to large studios. The company’s products, including Corona SDK, CoronaCards, and Corona Enterprise, support iOS, Android, Kindle and Windows Phone. Corona has been used by more than 300,000 developers worldwide.

When we launched Corona nearly 6 years ago, we set out to change the way developers build mobile apps and make it 10x faster. It’s been an amazing experience to watch the Corona community grow into a thriving worldwide ecosystem.

More importantly, we continue to be delighted everyday by all the wonderful apps you’ve created (for a very recent example, check out RGB Express, last week’s iTunes App of the Week!).

Today, I’m extremely excited to announce that we’ve been acquired by Fuse Powered! The folks at Fuse share our vision of making the lives of developers better. They excel in providing services that help developers like you understand your audience and make you more money in the process. What’s really great about Fuse is that they started out as a mobile game developer and publisher, so we share a lot of the same DNA. Today, they’re a fast-growing monetization platform that is helping some of the biggest publishers in the apps business be more successful. Fuse and Corona bring highly complementary teams and businesses together: Corona enables you to build great apps faster and Fuse enables you to monetize those apps more effectively.

With that in mind, let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to develop and evolve the Corona platform and all our products, including Corona SDK, CoronaCards and Corona Enterprise. By joining Fuse we will in fact have many more resources and more opportunities to make Corona better and better.

One of the first things we’ll be doing together is making AdRally, Fuse’s market-leading IAP and ad monetization solution, available to Corona developers – it will be the absolute best option for monetizing your apps and games. Looking further out, we’ve got huge plans for the next generation of monetization products. Throughout, it will be our goal to keep making Corona the easiest and fastest way to develop beautiful, rich 2D apps and games!

In summary, it’s going to be the Corona that you’ve come to know and love — only it’s going to get even better!

We are thrilled to be joining the Fuse family, and excited about making you even more successful.

Best,
Walter
CEO/Founder, Corona Labs

p.s. I encourage everyone to read our Fuse/Corona FAQ and then continue the conversation in our forum where Fuse’s CEO, Jon, and I will be participating.

p.p.s Since blog comments are really bad for following conversations, we are going to close the comments on this post. But we encourage everyone to join the conversation in the forum!